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#40: Matty Benedetto of Unnecessary Inventions

Creator Science

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Navigating Content Creation and Audience Engagement

This chapter examines the balance between personal involvement and professional assistance in skill acquisition within entrepreneurship. The speakers reflect on their journey transitioning from Instagram to YouTube, discussing the importance of creating engaging video content that captivates audiences and encourages sharing. They also share insights on audience engagement strategies, challenges faced while launching their invention, and the potential of nurturing direct connections with followers.

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