Creator Science #45: Jess Cordova Kramer and Stephanie Wittels Wachs of Lemonada Media
Feb 16, 2021
Jess Cordova Kramer and Stephanie Wittels Wachs, co-creators of Lemonada Media, share their heartfelt journey through loss and healing. They dive into the inspiration behind their impactful series 'Last Day,' which addresses the opioid epidemic with raw honesty. The duo discusses how personal struggles with grief and addiction fuel their storytelling. With a blend of humor and vulnerability, they explore the importance of creative expression in navigating tough topics and forging connections with their audience.
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Podcast Genesis
- Jessica Cordova-Kramer invited Stephanie Wittels Wachs onto Pod Save the People.
- Wachs, pregnant at the time, agreed but initially declined Cordova-Kramer's opioid podcast idea.
Last Day's Origin
- Three months postpartum, Wachs, after reading a concerning opioid statistic, contacted Cordova-Kramer.
- They then formed Lemonada Media and began producing "Last Day," focusing on their brothers' overdoses.
Sugarcoating Serious Topics
- Make difficult topics easier to digest by incorporating humor. "Sugarcoat the medicine" to make it palatable for a wider audience.
