Creator Science #46: Sarah McAllister of GoCleanCo – Building a Cleaning Army of nearly 2M Instagram followers
Feb 23, 2021
Sarah McAllister, Founder and CEO of GoCleanCo, shares her inspiring journey from dog walking to building a cleaning empire with nearly 2M Instagram followers. She reveals her scrappy beginnings and the challenges of paying herself while navigating early success. The conversation dives into practical insights on leveraging influencer marketing, adapting strategies during the pandemic, and the importance of community engagement. Sarah also discusses the balance of authenticity in content creation and the critical role of delegation in scaling her brand.
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GoDogCo's Origin
- Sarah McAllister started GoDogCo, a dog-walking business, after realizing a market need.
- It grew quickly due to Calgary's booming economy and busy lifestyles, leading her to hire staff.
Entrepreneurial Ventures
- Between GoDogCo and GoCleanCo, Sarah explored various ventures like floristry and a secondhand store.
- She prefers building and then stepping back from businesses, seeking diverse income streams.
Sales & Collaboration
- View competitors as potential collaborators, as they can refer business you might not otherwise get.
- Adapt to market changes, like increased pet industry standards, and set clear boundaries with clients.
