#46: Sarah McAllister of GoCleanCo – Building a Cleaning Army of nearly 2M Instagram followers
Creator Science
00:00
Behind-the-Scenes Branding Decisions
In this chapter, the speaker shares their journey of maintaining anonymity in content creation, emphasizing functionality over personal visibility in their brand’s cleaning demonstrations. They reflect on the growth of their social media presence and the strategies that shaped their approach, including the balance between authenticity and promotional content. The chapter highlights the importance of consistent messaging, community building, and adapting to changing consumer behaviors in the digital landscape.
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