#46: Sarah McAllister of GoCleanCo – Building a Cleaning Army of nearly 2M Instagram followers
Creator Science
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Influencer Marketing and Adaptability in Cleaning Business
This chapter explores the strategic use of influencer marketing by a cleaning business to expand its social media following during the pandemic. It highlights the importance of aligning with local influencers, maintaining consistent engagement, and adapting business strategies amid challenges. The discussion includes insights on content creation, community building, and the success of practical cleaning handbooks that resonate with their audience.
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