#46: Sarah McAllister of GoCleanCo – Building a Cleaning Army of nearly 2M Instagram followers
Creator Science
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From Dog Walking to Cleaning Success
This chapter chronicles the entrepreneurial journey of a Calgary-based cleaning company founder, who transitioned from a dog walking service to building a successful cleaning brand with a massive social media following. It highlights their unique and relatable approach to marketing, emphasizing community engagement and innovative strategies that prioritize client needs. The discussion also touches on the impact of the pandemic, personal anecdotes, and the evolution of their business model to cater to a millennial audience.
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