Sarah McAllister

Sarah McAllister, Founder and CEO of GoCleanCo, shares her inspiring journey from dog walking to building a cleaning empire with nearly 2M Instagram followers. She reveals her scrappy beginnings and the challenges of paying herself while navigating early success. The conversation dives into practical insights on leveraging influencer marketing, adapting strategies during the pandemic, and the importance of community engagement. Sarah also discusses the balance of authenticity in content creation and the critical role of delegation in scaling her brand.