Creator Science #42: Alex Cattoni – From behind-the-scenes copywriter to front-of-camera YouTuber
Jan 26, 2021
In this discussion, Alex Cattoni, a copywriter and founder of The Copy Posse, shares her inspiring journey from working at MindValley to becoming a successful YouTuber with over 75,000 subscribers. She highlights the connection between copywriting and marketing, her transition to freelancing, and how her values helped her step out of her comfort zone. Alex also dives into the challenges of creating engaging video content, her battle with imposter syndrome, and the emotional growth that comes with building a personal brand online.
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Initial Career Path
- Alex Cattoni initially planned to become a lawyer, influenced by her brother's medical path.
- She felt a "deep nagging" about this career choice but continued studying for the LSAT.
Mindvalley Internship
- Alex Cattoni stumbled upon Mindvalley, a personal growth publisher, while seeking international internships.
- Starting as a customer service intern, she quickly rose within the company, driven by a hunger to learn.
Diverse Career Options
- Traditional career paths often limit perceived options (doctor, lawyer, teacher).
- The online business world reveals diverse opportunities where people genuinely love their work.