#42: Alex Cattoni โ From behind-the-scenes copywriter to front-of-camera YouTuber
Creator Science
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Embracing Change: From Freelance to YouTube
This chapter examines the challenges of balancing self-worth and client acquisition in freelancing while exploring the speaker's shift to building a YouTube presence to inspire fellow copywriters. It highlights the initial struggles of creating a personal brand online and the emotional journey of early content creation and audience growth.
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