#42: Alex Cattoni – From behind-the-scenes copywriter to front-of-camera YouTuber
Creator Science
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Navigating Imposter Syndrome and the Symbiosis of Marketing and Copywriting
This chapter explores the dynamics of imposter syndrome and the Dunning-Kruger effect, revealing how knowledge can impact self-confidence. It also delineates the vital role of copywriting in digital marketing, distinguishing it from content writing to emphasize their unique goals in audience engagement and conversions.
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Transcript
