Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
Apr 22, 2021 • 8min
Introducing Trail Weight
Join Andrew Steven on a transformative journey as he prepares for a month-long backpacking trip through the Sierra Nevadas. Reflecting on his life's narrative arc, he uncovers insights about self-discovery and resilience. The podcast delves into the physical and mental challenges faced on the trail, including safety during river crossings. Tying in personal reflections on loss, Andrew combines humor and poignant stories, highlighting the camaraderie and trials experienced while trekking the iconic John Muir Trail.
Apr 20, 2021 • 45min
#53: Bijan Stephen – Digging into internet culture and what it takes to stream on Twitch
Bijan Stephen, a writer and video correspondent for The Verge, shares his insights on the streaming world and internet culture. He highlights the distinct differences between gaming and streaming, emphasizing the unique community aspects of platforms like Twitch. Bijan discusses the journey of transitioning from freelancing to a more stable role in journalism, while also reflecting on the emotional toll of seeking validation in the creative industry. Listeners will enjoy his thoughts on maintaining authenticity and the evolving landscape of digital media.
Apr 13, 2021 • 1h 1min
#52: Cole Cuchna – Dissecting how an indie podcaster went from side hustle to full time as a Spotify Original
In this engaging conversation, Cole Cuchna, the mastermind behind the critically acclaimed Dissect podcast, shares his journey from aspiring musician to a full-time podcaster. He discusses the challenges of balancing creativity with family life and the vital role of perseverance in his success. Cole reflects on the transformative power of music as both an educational tool and a source of inspiration. He also explores the importance of collaboration in the music industry and how his love for albums fuels his passion, making every deep dive a rewarding experience.
37 snips
Apr 6, 2021 • 52min
#51: Dickie Bush – Building an audience, product, and community in less than one year
Dickie Bush, a macro investor and creator of Ship 30 for 30, shares his inspiring journey from finance to fostering a vibrant community for writers. He discusses the power of atomic essays for clear thinking and effective online presence. Dickie reveals his unique strategies for social media growth, including a challenge to craft 30 tweets in a week. The success story of Ship 30 for 30 highlights the importance of community accountability and structured writing habits, demonstrating how challenges can lead to exponential growth for creators.
Mar 30, 2021 • 59min
#50: Nick DenBoer aka Smearballs – From construction to early YouTube remixing, working on Conan, and selling NFTs
Nick DenBoer, known as Smearballs, is a versatile director and animator with a flair for remix art. He shares his unique journey from a construction worker to a creative powerhouse, exploring how his background shaped his innovative style. The origin of his playful name is a humorous highlight. He discusses the chaotic yet exhilarating environment of producing political satire for Conan and dives into the transformative world of NFTs, revealing how they empower artists and change the dynamics of the art market.
Mar 23, 2021 • 52min
#49: Corey Haines of Swipe Files – Five pillars of growth and a tactical guide to sharing your work on Product Hunt
Corey Haines is the creator of Swipe Files, a membership community focused on mastering marketing. He shares his five pillars of growth, detailing how they led to early success with Swipe Files. Corey provides a tactical guide for leveraging Product Hunt to gain visibility, emphasizing the importance of market understanding and effective communication during launches. Listeners will enjoy his insights on crafting engaging landing pages and managing expectations in product launches, all while highlighting the power of community among creators.
Mar 16, 2021 • 51min
#48: Rosie Sherry – What community building really looks like (beyond the hype)
In this engaging discussion, Rosie Sherry, creator of Rosieland and former community lead for Indie Hackers, shares her passion for community building. She recounts her journey with the Ministry of Testing, illustrating how trust and engagement are crucial for thriving online spaces. Rosie dives into the delicate balance of community leadership, the challenges of event planning, and the need for flexibility in fostering genuine connections. Tune in for insightful tips on transforming your community beyond just hype!
Mar 11, 2021 • 52min
BONUS: Building Community and Being Acquired (Indie Hackers)
Courtland Allen, founder of Indie Hackers, a thriving community for creators, shares his insights on building online communities and the journey to financial independence. He discusses the strategic balance between entrepreneurial freedom and community-based business models. Courtland also dives into the challenges of genuine engagement in a digital age, critiques platforms like Clubhouse, and highlights Circle as a revolutionary tool for fostering meaningful connections. His experiences at Stripe add depth to the conversation about community acquisitions and creator monetization.
Mar 9, 2021 • 59min
[REPLAY] #10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever.
Amy Landino, the creative force behind AmyTV and author of best-selling books, dives into the world of YouTube and content creation. She shares her journey from hobbyist to full-time creator, emphasizing community engagement and personal branding. Balancing creativity with structure is essential, as is building a persona that resonates with your audience. Amy discusses the importance of consistency, adaptability, and personal fulfillment in content creation while encouraging aspiring creators to embrace their unique journeys.
Mar 2, 2021 • 48min
#47: Lalese Stamps – How a 100 day project can change your life and career
Lalese Stamps, a talented ceramicist and founder of Lolly Lolly Ceramics, shares her inspiring journey from graphic design to crafting unique mugs in her impactful 100-day project. She reveals how this commitment not only boosted her social media following but also led to career breakthroughs. The conversation delves into the technical aspects of ceramics, navigating creativity with community support, and the resilience required for entrepreneurship as a black woman in a largely homogeneous industry. Lalese's story is a testament to the power of creativity and perseverance.
