Creator Science #49: Corey Haines of Swipe Files – Five pillars of growth and a tactical guide to sharing your work on Product Hunt
Mar 23, 2021
Corey Haines is the creator of Swipe Files, a membership community focused on mastering marketing. He shares his five pillars of growth, detailing how they led to early success with Swipe Files. Corey provides a tactical guide for leveraging Product Hunt to gain visibility, emphasizing the importance of market understanding and effective communication during launches. Listeners will enjoy his insights on crafting engaging landing pages and managing expectations in product launches, all while highlighting the power of community among creators.
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Gumroad's Growth Story
- Gumroad's initial slow growth, despite a good product, shows market importance.
- Its later success highlights how market timing can be crucial.
Customer-Centric Models
- Tailor activation and pricing models to observed customer behavior.
- Don't just set them and forget them, iterate based on actual usage.
The Importance of Context
- Simply copying successful marketing tactics often fails.
- Understanding the "why" behind a tactic, and if it works, is key.