
Creator Science
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Latest episodes

Jan 12, 2021 • 56min
#40: Matty Benedetto of Unnecessary Inventions
Matty Benedetto is the mastermind behind Unnecessary Inventions, a popular channel that showcases humorous, impractical gadgets designed to solve problems no one asked for. In this conversation, he shares his self-taught journey in product design and how his unique approach gained traction on social media. Matty discusses the importance of audience engagement, his experiences with Kickstarter, and the tension between whimsical creations and commercial design. He emphasizes embracing creativity and overcoming fear as essential for success in content creation.

Jan 5, 2021 • 1h 3min
#39: Chris McAlister – Meet my business and creative coach
Chris McAlister, founder of SightShift and author of five books, shares his insights on leadership and creativity. He emphasizes the importance of separating personal identity from professional roles to foster mental well-being. McAlister also discusses overcoming self-imposed limitations, transforming insecurities into growth opportunities, and nurturing self-awareness through coaching. Their dialogue highlights the journey of self-discovery and the balance between individuality and collective identity in the evolving landscape of creativity.

Dec 29, 2020 • 1h 1min
[REPLAY] #23: Kwame Christian
Kwame Christian, a leading authority in negotiation and conflict resolution, discusses his evolution from law to thought leader. He emphasizes the value of compassionate curiosity in conflict resolution and shares strategies for successful negotiations. Kwame highlights the importance of preparation, especially for freelancers, and the role of blind hiring in combating bias. He also reveals exciting future projects at the American Negotiation Institute, including a reality TV show on conflict mediation, showcasing his strategic vision for personal and professional growth.

Dec 22, 2020 • 51min
#38: The 12 Clips of Christmas
Dive into a nostalgic clip show that revisits key moments from a year of creative insights. Discover the challenges of staying consistent in content creation and the importance of treating hobbies with professionalism. Learn how to connect authentically with your audience for impactful engagement. Hear personal stories about transitioning to online courses, and gain valuable time management tips from a negotiation expert. It's a lively blend of education and inspiration, perfect for any creator!

12 snips
Dec 15, 2020 • 1h 6min
#37: Ali Abdaal – Making a living as a part-time YouTuber
Ali Abdaal, a Cambridge University medicine graduate and part-time YouTuber, shares his journey of balancing medicine and content creation. He discusses maximizing content efficiency, emphasizing the importance of planning and repurposing. Ali reveals how consistent content can spark personal growth and career success, detailing his transition from medical school to YouTube. He highlights the benefits of high production quality and outsourcing editing to enhance content. His insights offer aspiring creators practical advice on monetization and maintaining engagement.

Dec 8, 2020 • 1h 8min
#36: Matt Ragland – Becoming a full time YouTube creator after 10 years of side hustling
In this engaging discussion, Matt Ragland, a YouTube creator known for his insights on bullet journaling and productivity, shares his inspiring journey from side hustler to full-time creator in 2020. He recounts his time at ConvertKit and Podia, emphasizing the importance of curiosity and community in his growth. Matt reveals key strategies for content creation, audience engagement, and pricing products effectively. He also dives into the emotional challenges of leaving a stable job for creative freedom, highlighting milestones that shaped his successful path.

12 snips
Dec 1, 2020 • 58min
#35: David Perell – How "The Writing Guy" thinks about Twitter, education, and creating your own games
David Perell, a writer and podcaster known for his innovative ideas about information, shares his insights on education and personal growth. He discusses the freedom of quitting traditional systems to create your own path. Twitter's role as a powerful networking tool is explored, emphasizing effective communication and mindful consumption. Perell highlights the transformative impact of writing, suggesting a structured approach to improve clarity. The conversation also touches on building communities, embracing creativity, and the importance of cultivating thoughtful connections.

Nov 24, 2020 • 22min
#34: 5 things for creatives to be thankful for
In a challenging year, the host shines a light on the power of gratitude for creators. They explore the abundance of digital tools that enhance creativity and productivity, empowering everyone to participate. The discussion delves into the changing landscape of creator support and the vital role of community in overcoming obstacles. Collaboration is celebrated, emphasizing how teamwork enriches the creative process. It's a refreshing reminder to focus on appreciation amidst the chaos.

Nov 17, 2020 • 1h 2min
#33: Brian Clark – A content marketing pioneer talks about its evolution
Brian Clark, founder of Copyblogger and an influential figure in content marketing, shares his insights on the evolution of the field. He delves into the importance of empathy and authenticity in creating resonant content. Clark discusses strategies for mastering content curation amidst market saturation and the significance of storytelling in shaping a business's value. He also explores the relationship between technology and creativity, emphasizing understanding user needs for innovation. Get ready for a thought-provoking dive into the world of content and entrepreneurship!

Nov 10, 2020 • 1h 4min
#32: Dan Andrews – Helping location independent entrepreneurs build businesses and find community
Dan Andrews, creator of the Tropical MBA podcast and co-founder of Dynamite Jobs, shares his journey in building a thriving community for location-independent entrepreneurs. He discusses the delicate balance of freelancing and sustainable online business, urging listeners to embrace risks. The importance of authenticity in content creation is emphasized, along with insights on thriving amid competition. Dan also highlights the rising trends in remote work and the significance of community engagement, revealing how genuine connections can foster business success.