Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
Mar 23, 2021 • 52min
#49: Corey Haines of Swipe Files – Five pillars of growth and a tactical guide to sharing your work on Product Hunt
Corey Haines is the creator of Swipe Files, a membership community focused on mastering marketing. He shares his five pillars of growth, detailing how they led to early success with Swipe Files. Corey provides a tactical guide for leveraging Product Hunt to gain visibility, emphasizing the importance of market understanding and effective communication during launches. Listeners will enjoy his insights on crafting engaging landing pages and managing expectations in product launches, all while highlighting the power of community among creators.
Mar 16, 2021 • 51min
#48: Rosie Sherry – What community building really looks like (beyond the hype)
In this engaging discussion, Rosie Sherry, creator of Rosieland and former community lead for Indie Hackers, shares her passion for community building. She recounts her journey with the Ministry of Testing, illustrating how trust and engagement are crucial for thriving online spaces. Rosie dives into the delicate balance of community leadership, the challenges of event planning, and the need for flexibility in fostering genuine connections. Tune in for insightful tips on transforming your community beyond just hype!
Mar 11, 2021 • 52min
BONUS: Building Community and Being Acquired (Indie Hackers)
Courtland Allen, founder of Indie Hackers, a thriving community for creators, shares his insights on building online communities and the journey to financial independence. He discusses the strategic balance between entrepreneurial freedom and community-based business models. Courtland also dives into the challenges of genuine engagement in a digital age, critiques platforms like Clubhouse, and highlights Circle as a revolutionary tool for fostering meaningful connections. His experiences at Stripe add depth to the conversation about community acquisitions and creator monetization.
Mar 9, 2021 • 59min
[REPLAY] #10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever.
Amy Landino, the creative force behind AmyTV and author of best-selling books, dives into the world of YouTube and content creation. She shares her journey from hobbyist to full-time creator, emphasizing community engagement and personal branding. Balancing creativity with structure is essential, as is building a persona that resonates with your audience. Amy discusses the importance of consistency, adaptability, and personal fulfillment in content creation while encouraging aspiring creators to embrace their unique journeys.
Mar 2, 2021 • 48min
#47: Lalese Stamps – How a 100 day project can change your life and career
Lalese Stamps, a talented ceramicist and founder of Lolly Lolly Ceramics, shares her inspiring journey from graphic design to crafting unique mugs in her impactful 100-day project. She reveals how this commitment not only boosted her social media following but also led to career breakthroughs. The conversation delves into the technical aspects of ceramics, navigating creativity with community support, and the resilience required for entrepreneurship as a black woman in a largely homogeneous industry. Lalese's story is a testament to the power of creativity and perseverance.
Feb 23, 2021 • 1h
#46: Sarah McAllister of GoCleanCo – Building a Cleaning Army of nearly 2M Instagram followers
Sarah McAllister, Founder and CEO of GoCleanCo, shares her inspiring journey from dog walking to building a cleaning empire with nearly 2M Instagram followers. She reveals her scrappy beginnings and the challenges of paying herself while navigating early success. The conversation dives into practical insights on leveraging influencer marketing, adapting strategies during the pandemic, and the importance of community engagement. Sarah also discusses the balance of authenticity in content creation and the critical role of delegation in scaling her brand.
Feb 18, 2021 • 44min
BONUS: Pat Flynn interviews me on SPI 460!
Pat Flynn, the mastermind behind the Smart Passive Income podcast and expert in online business, shares invaluable insights on freelancing and community building. He discusses the shift from a stable job to becoming a full-time freelancer, highlighting critical strategies for success and work-life balance. The importance of client relationships is emphasized, alongside the power of referrals for gaining new business. Plus, Pat offers a special discount on Freelancing School courses, making it a perfect time for aspiring freelancers to jumpstart their careers!
Feb 16, 2021 • 40min
#45: Jess Cordova Kramer and Stephanie Wittels Wachs of Lemonada Media
Jess Cordova Kramer and Stephanie Wittels Wachs, co-creators of Lemonada Media, share their heartfelt journey through loss and healing. They dive into the inspiration behind their impactful series 'Last Day,' which addresses the opioid epidemic with raw honesty. The duo discusses how personal struggles with grief and addiction fuel their storytelling. With a blend of humor and vulnerability, they explore the importance of creative expression in navigating tough topics and forging connections with their audience.
Feb 9, 2021 • 58min
#44: Jordan Harbinger – The secret to effective sales, dating, and hosting a popular podcast
Jordan Harbinger, a former Wall Street lawyer turned podcast host, shares his journey of building meaningful relationships and mastering effective sales techniques. He explores how genuine connections can reshape personal and professional life, offering insights on authentic sales practices that prioritize value over pressure. Harbinger also discusses the art of podcast hosting, emphasizing audience engagement and the importance of thorough preparation for impactful conversations. His stories illustrate how proactive networking can create lasting opportunities.
Feb 2, 2021 • 49min
#43: Emily Clouse – Our podcast illustrator talks drawing, breaking into comedy, and our childhood
Emily Clouse is a Los Angeles-based comedy writer and cartoonist whose work appears in The Onion and The New Yorker. In this conversation, she shares her artistic journey, starting from childhood in Ohio to her adventures in Uganda and Chicago before settling in LA. They discuss the influence of their upbringing on their creativity and comedic sensibilities. Emily also dives into the challenges of breaking into the comedy writing scene, including networking and crafting original content for various platforms.
