Creator Science #61: Ryan Hawk – How a top podcaster approaches outreach, interviewing, and prioritizing new projects
Jun 15, 2021
Ryan Hawk, a keynote speaker and host of The Learning Leader Show, shares his journey from a corporate VP to a top podcaster. He dives into effective cold outreach strategies, emphasizing the art of personalizing communications. Ryan recalls the nerves tied to interviewing high-profile guests and the paramount role of preparation in standing out. He discusses the joy of creating heartfelt connections during interviews and the importance of consistency in podcasting while balancing his creative ambitions with family life.
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Cold Emailing Tips
- Use specificity, praise, uncommon commonalities, and credibility in cold emails.
- Keep emails short, direct, and end with thanks for consideration.
Effective Cold Email Formula
- Start with specific praise and find an uncommon commonality.
- Include credibility and a direct ask, keeping it short and thanking for consideration.
Interview Preparation
- Prepare for interviews by reading books, watching videos, and researching online.
- Ask mutual acquaintances for unique insights not found on the internet.