

#56: Allen Gannett – Writing The Creative Curve, receiving feedback gracefully, and tapping into your innate creativity
May 18, 2021
Allen Gannett, author of "The Creative Curve" and former CEO of TrackMaven, dives into the art of nurturing creativity. He shares insights on turning ambitious ideas into successful ventures, emphasizing the importance of feedback in the creative process. Gannett discusses how blending quantitative data with creativity can enhance artistic endeavors. He also highlights the challenges of merging personal and professional identities while navigating the tech landscape. Lastly, he encourages the practice of deep consumption for fostering innovative ideas.
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Early Tech Ventures
- Allen Gannett's early tech experience included building a pop-punk review website and Facebook apps for colleges.
- This led to a CMO position and co-founding a SaaS accelerator, sparking his interest in SaaS.
Unexpected CMO
- Jay Klaus expresses surprise at Gannett's early CMO role given his seemingly unrelated background in pop punk websites.
- This highlights Gannett's ability to translate diverse experiences into valuable skills.
College Startup Success
- Gannett's college startup involved building Facebook apps, leading to recognition for his marketing and PR skills.
- This demonstrates his early aptitude for digital marketing and leveraging emerging platforms.