Creator Science [REPLAY] #10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever.
Mar 9, 2021
Amy Landino, the creative force behind AmyTV and author of best-selling books, dives into the world of YouTube and content creation. She shares her journey from hobbyist to full-time creator, emphasizing community engagement and personal branding. Balancing creativity with structure is essential, as is building a persona that resonates with your audience. Amy discusses the importance of consistency, adaptability, and personal fulfillment in content creation while encouraging aspiring creators to embrace their unique journeys.
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Episode notes
Early YouTube Days
- Amy Landino started making YouTube videos in 2007 as a creative outlet, filming friends and everyday activities.
- She transitioned to social media marketing after realizing the potential of building community through online content.
Content Creation Journey
- Set realistic expectations and focus on the journey of content creation, not just quick wins.
- Consistent effort is key, even if initial results are small, because building an audience takes time.
Pivot and Growth
- Amy Landino's YouTube channel growth was initially slow and steady for almost 10 years.
- A pivot in content strategy, focusing on broader life goals, led to rapid subscriber growth.
