[REPLAY] #10: Amy Landino – Leveraging YouTube, building an audience, creating a persona, and being all in for the conversation forever.
Creator Science
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Crafting Your Brand Persona
This chapter explores the creation and importance of a fictional persona, Charlotte, in relation to personal branding and audience engagement. It covers practical steps for detailing the persona while addressing the balance between authenticity and scripted content. The discussion also emphasizes the strategic focus on chosen platforms and the development of personal routines to enhance productivity and fulfillment.
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