Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
14 snips
Jun 16, 2022 • 57min
[REPLAY] #102: Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course
Tiago Forte, the creator of the 'Building a Second Brain' system, shares his journey of transforming digital organization into a thriving course. He discusses how he reframed disorganization into productivity through the PARA framework. Tiago highlights the importance of audience feedback in evolving his course, and how strategic branding propelled his growth. He reflects on the shift from niche content to broader appeal, discussing the impact of effective communication and community engagement in the creator economy.
24 snips
Jun 14, 2022 • 60min
[REPLAY] #71: Steph Smith – Generating thousands of sales on Gumroad (with a side project!)
Steph Smith, a growth marketer and indie maker known for her books 'Doing Content Right' and 'Doing Time Right,' shares her inspiring journey from chemical engineering to thriving in the digital product space. She reveals her strategy for generating significant sales on Gumroad and highlights the importance of community engagement. Steph discusses effective goal-setting techniques for creators and the balance between creativity and SEO in blogging. She also emphasizes the power of building in public, illustrating how to turn ideas into impactful execution.
11 snips
Jun 7, 2022 • 59min
[REPLAY] #44: Jordan Harbinger – The secret to effective sales, dating, and hosting a popular podcast
Jordan Harbinger, a former Wall Street lawyer and renowned podcast host, shares his journey from the courtroom to captivating interviews. He discusses the transformative power of building authentic relationships in sales and networking. Harbinger redefines sales as a positive interaction based on trust rather than transactions. He provides insights on proactive networking and the art of preparing for interviews with high-profile guests, emphasizing the importance of authenticity in creating meaningful conversations.
Jun 6, 2022 • 2min
BRB – Going on my honeymoon!
The host shares the joy of marrying their best friend in a picturesque Ohio wedding surrounded by loved ones. They describe the beautiful outdoor ceremony, from the pine forest backdrop to the adorable flower girls. Excitement builds as they announce their European honeymoon, headed to Dublin, Copenhagen, London, and Paris. The host invites listeners to share travel recommendations and hints at a brief schedule change with re-airings of popular episodes while they explore the globe.
May 31, 2022 • 53min
#105: Daphne Gomez – Leaning into rapid growth and finding rapid growth on Instagram
Daphne Gomez, the creator of Teacher Career Coach and a former educator, shares her inspiring journey from the classroom to becoming a career coach. She discusses leveraging Instagram collaborations to grow her brand and build a supportive community. Daphne dives into the challenges educators face during transitions, emphasizing strategic partnerships for audience engagement. She also highlights the importance of authentic storytelling in podcasting, illustrating how genuine connections can empower educators to navigate their career paths.
May 24, 2022 • 46min
#104: Ask Creator Science
In a refreshing twist, this episode features a listener Q&A, diving into the nuances of creator admiration with insights on figures like James Clear and Mr. Beast. The host explores the importance of carving out a unique identity as a creator and making meaningful connections. Navigating the world of content creation, they discuss the luck involved in seizing opportunities and the need for strategic outreach. Finally, tips on managing podcasts and understanding audience dynamics provide valuable takeaways for aspiring creators.
30 snips
May 17, 2022 • 57min
#103: Sam Parr – from The Hustle to one of the top podcasts on the planet with My First Million
Sam Parr is the co-host of My First Million and founder of The Hustle, a successful tech newsletter acquired by HubSpot. He shares fascinating insights about growing The Hustle from a conference flyer into a major publication. Sam discusses the art of copywriting, emphasizing emotional connections and learning through practice. He also dives into the importance of asking uncomfortable questions with empathy and sheds light on navigating podcasting analytics to boost growth. Don't miss his take on engaging audiences with innovative contests!
51 snips
May 10, 2022 • 56min
#102: Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course
Tiago Forte, the creator of Building a Second Brain and author, shares his journey in organizing digital information to boost productivity. He reveals how the concept evolved from a public rant into a popular course, attracting thousands. Tiago discusses the significance of structuring data for creativity and productivity while introducing his innovative 'para' method for task management. He reflects on the challenges of growing his audience, launching a YouTube channel, and writing his book, emphasizing the importance of community and intentionality in building a creator business.
36 snips
May 3, 2022 • 1h 3min
#101: Arvid Kahl – From SaaS founder to full-time creator
Arvid Kahl, creator of The Bootstrapped Founder and author, talks about his journey from co-founding the SaaS company FeedbackPanda to becoming a full-time creator. He shares insights on the challenges of transitioning from founder to creative work. Arvid discusses his unique strategies for Twitter growth and the differences between writing books and creating courses. His mission of empowerment and approaches to equitable pricing for online courses are particularly inspiring, making this a must-listen for aspiring creators.
5 snips
Apr 28, 2022 • 1h 17min
[BONUS] Talking about my money story and the MOAT Method on the Danny Miranda Podcast
Danny Miranda, host of the Danny Miranda Podcast, dives into unique messaging and his new MOAT method for creators. He shares personal stories from his journey, including how working with Pat Flynn shaped his perspective. The conversation touches on the emotional ups and downs of being a creator while living frugally on $24,000 a year. Miranda offers insights on thriving in the creator economy, the evolution of his vocal style, and the art of effective cold emailing. It's a frank and motivating discussion about growth and resilience.
