Creator Science
Jay Clouse
Creating content has never been easier – but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through observation, experimentation, and iteration.This podcast is your weekly guide to evidence-backed strategies and experiments you can apply to your business. Each episode features candid conversations with today’s top creators—like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez—sharing actionable insights to help you grow your audience, build trust, and boost your income.This isn’t just an interview podcast—it’s a deep dive into the business of content, hosted by Signal Award-winner Jay Clouse.It's growth for creators, down to a science.
Episodes
Mentioned books
Jan 25, 2022 • 1h
#89: Hrishikesh Hirway – From full-time musician to Song Exploder and back again
Hrishikesh Hirway, the creative mind behind the acclaimed podcast Song Exploder, shares his unique journey as a musician turned podcaster. He reveals how a disappointing album spurred him to launch his innovative show, exploring the behind-the-scenes stories of songs. Hrishikesh discusses the challenges of balancing financial stability with creative endeavors and reflects on how vulnerability and collaboration reignite inspiration in his music. He also shares insights on his new song 'Home,' inspired by deep personal memories.
Jan 18, 2022 • 1h 3min
#88: Tori Dunlap – Building an audience of millions on TikTok with Her First $100K
Tori Dunlap, a millennial money and career expert and founder of Her First $100K, shares her inspiring journey from corporate life to empowering women in finance. She discusses her rapid rise on TikTok and how she effectively engages audiences. Tori highlights the significance of financial literacy and service-oriented content, offering tips for creating viral videos. She also delves into using media coverage to build brand credibility and reassures listeners that it's never too late to start on TikTok.
Jan 11, 2022 • 1h 4min
#87: Dan Runcie – From business school to music industry insider by covering the business of hip hop
Dan Runcie, the founder of Trapital, dives into his journey from business school to becoming a music industry insider. He shares insights on launching and monetizing his hip-hop newsletter, emphasizing the shift to consulting after reevaluating subscriber goals. Runcie discusses the delicate balance of content creation and business sustainability in media. He also reflects on the importance of deep research and building personal connections within the industry, showcasing how focus can propel an outsider to success.
Jan 6, 2022 • 1h 4min
[BONUS] Resonance Revisited with Jay Acunzo on Unthinkable
Jay Acunzo, creator of the Unthinkable podcast and a marketing guru, dives into the concept of resonance in this intriguing conversation. He emphasizes that marketing isn’t just about who arrives, but who stays. The focus shifts from metrics to meaningful storytelling, advocating for connections over mere visibility. They dissect how personal experiences shape media preferences and stress the importance of genuine relationships in a crowded landscape. Ultimately, it’s a captivating discussion on creating content that resonates deeply with audiences.
Jan 4, 2022 • 57min
#86: Mitch Long AKA OG Pickle – Building brands for influencers and becoming a professional streamer
Mitch Long, also known as OG Pickle, is a professional streamer and Twitch Partner who has made waves in influencer branding and merchandising, notably with Logan Paul’s Maverick brand. In this discussion, Mitch shares his journey from gamer to Twitch success, the risks and rewards of building personal brands, and how networking has been key to his achievements. He emphasizes the importance of passion over pricey equipment for aspiring streamers while highlighting the evolving landscape of influencer marketing as creators look to engage and connect authentically with their audiences.
12 snips
Dec 28, 2021 • 59min
#85: Todd Henry – Practices to help you be more creative on-demand
Todd Henry, a renowned author and speaker known for his work on creativity, discusses practical ways to unleash creativity on demand. He shares insights on the importance of daily disciplines like writing and meditation to nurture innovation. Todd explains how deadlines can actually fuel creativity instead of stifling it. He also delves into the art of effective communication, emphasizing authenticity and empathy. Listeners will find inspiration in his strategies for balancing multiple creative endeavors while staying true to their central vision.
Dec 21, 2021 • 18min
#84: 11 Lessons Learned in 2021
Reflecting on 2021, a creator shares 11 key lessons about discoverability and focus that resonate with fellow creators. The discussion dives into the challenges of nurturing engaged communities and the power of leveraging social media. Personal anecdotes about homeownership and improvement projects highlight the significance of supportive relationships. Moreover, insights into the potential of Web3 technology reveal new opportunities for growth and collaboration in the creative landscape.
Dec 14, 2021 • 57min
#83: Joe Skinner – How to turn short interviews into structured, high-production podcast episodes
Joe Skinner, Digital Lead for PBS's American Masters and host of the acclaimed Creative Spark podcast, shares his insights on effective storytelling. He discusses the art of interview preparation and the balance between structured research and spontaneous conversation, highlighting how authenticity enhances narratives. Joe also explores the evolution of podcasting, the importance of human connection in storytelling, and the compelling impact of the three-act structure. His passion for creativity shines through as he reflects on diverse artistic processes.
Dec 7, 2021 • 56min
#82: Michael Bungay Stanier – How to Begin Setting a Worthy Goal
In this engaging conversation, Michael Bungay Stanier, a best-selling author and founder of Box of Crayons, delves into the essence of setting 'worthy goals'. He shares insights from his latest book, emphasizing how to define and clear space for meaningful pursuits. Michael highlights the importance of simplicity in achieving effectiveness and introduces a compelling framework for goal-setting based on thrill, importance, and challenge. His journey from unemployment to entrepreneurship offers a motivating backdrop, illustrating how resilience can lead to impactful creativity.
Nov 30, 2021 • 1h 7min
#81: Jay-Talking about Speaking with Jay Acunzo
In this insightful conversation, Jay Acunzo, an accomplished author and podcast host with experience at ESPN and Google, dives deep into the art of public speaking. He shares invaluable tips on preparing for engagements and the intricate balance between storytelling and personal anecdotes. Jay discusses the evolution of his own speaking style and tackles the psychological challenges speakers face, like imposter syndrome. The dialogue also explores the importance of audience engagement and intentional movement, making for a truly enlightening experience for aspiring speakers.
