Creator Science #93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)!
7 snips
Mar 1, 2022 
Codie Sanchez, founder of Contrarian Thinking and co-founder of Unconventional Acquisitions, discusses her transformative journey from journalism and investing to becoming a content creator. She shares her effective strategies for growing her newsletter and amassing a significant social media following, particularly on TikTok and Instagram. Codie emphasizes the importance of unconventional thinking in business and offers insights into audience engagement, content monetization, and the challenges and strategies involved in navigating various platforms.
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Skin in the Game
- People avoid contradicting societal norms due to fear of repercussions.
- This lack of “skin in the game” prevents critical thinking and hinders progress.
Writing Style Rebellion
- Codie Sanchez was once told to change her writing style to be more like Ray Dalio's.
- This sparked her rebellion and led her to start her own content platform, Contrarian Thinking.
Forming Opinions
- To form opinions, read widely and let the ideas of others spark your own thoughts.
- Combine this with focused thinking and avoid excessive verbal brainstorming.