Creator Science

#93: Codie Sanchez – Growing a newsletter by dominating social media (in just over 2 years)!

Mar 1, 2022

Codie Sanchez, founder of Contrarian Thinking and co-founder of Unconventional Acquisitions, discusses her transformative journey from journalism and investing to becoming a content creator. She shares her effective strategies for growing her newsletter and amassing a significant social media following, particularly on TikTok and Instagram. Codie emphasizes the importance of unconventional thinking in business and offers insights into audience engagement, content monetization, and the challenges and strategies involved in navigating various platforms.

58:45

Creator website

Episode guests

Codie Sanchez

Highlights

AI Chapters

Episode notes

The Process of Writing and Finding Inspiration

01:07

Does Audience Escape Velocity Exist in Building Business?

01:22

Intro

3min

From Investment to Influence

15min

Leveraging Content Creation for Business Success

3min

The Evolution of Audience Engagement

16min

Strategies for Audience Growth Through Social Media

3min

Navigating Twitter and Threads for Strategic Growth

3min

Monetizing Community: Strategies and Reflections

8min

Rapid Audience Growth Through Experience

2min

Codie Sanchez is a reformed journalist, turned institutional investor to cannabis investor and advisor, to now Founder of Contrarian Thinking and Cofounder of Unconventional Acquisitions. She helps people think critically, and cashflow unconventionally while allocating to what she calls "sweaty & boring" small businesses. Most notably these are businesses in the micro-private equity space in traditional service-based industries.

Throughout her career, she has worked at the intersection of marketing and money, finding contrarian ways to invest.

Today, Codie has more than 150,000 email subscribers, 815,000 followers on TikTok, 209,000 followers on Instagram, and 123,000 followers on Twitter.

In this episode, we talk about Codie’s bet on being a content creator, how she forms opinions, her exact content process and strategy for TikTok, Twitter, and Instagram, why she doesn’t recommend Substack, and why Contrarian Thinking is a skill we all need to hone.

Subscribe to Contrarian Thinking

Follow Codie Sanchez on Instagram

Follow Codie Sanchez on Twitter

Follow Codie Sanchez on TikTok

Follow Jay on Twitter

Follow Creative Elements on Instagram

Full transcript and show notes

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→ #70: Nick Huber

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