Creator Science

#96: Nathan Barry – from $150K/yr in ebooks to $30M in ARR with ConvertKit

Mar 29, 2022

Nathan Barry, founder of ConvertKit and author of "Authority," shares his journey from earning $150K in eBooks to building a $30M recurring revenue business. He dives into the importance of focus and dedication, revealing the strategies behind ConvertKit's rise. Nathan discusses trends in the creator economy, emphasizing the need for creators to engage audiences effectively and balance diverse interests. He also highlights the challenges of monetization and shares insights on prioritizing growth, calling for a strategic focus to achieve success.

01:05:13

Creator website

Episode guests

Nathan Barry

Highlights

AI Chapters

Episode notes

Collaboration Between Creators

01:21

The Unexpected Inspiration and Success of Writing a Thousand Words a Day

01:19

Intro

3min

From Creator to CEO: The Journey of Building a Successful Business

2min

From eBooks to Multi-Million Dollar Success: The Journey of ConvertKit

6min

Shaping the Creator Economy

13min

Navigating the Evolving Creator Economy: Challenges and Opportunities

4min

Navigating the Creator Landscape

15min

Strategies for Success: Building Versatile Revenue Streams or Focusing on Audience Growth

6min

Monetization and Community Dynamics

8min

Building Skyscrapers: Rethinking Business Strategies

2min

Nathan Barry is a creator, author, speaker, designer, and the founder of ConvertKit. ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn, Tim Ferriss, Carrie-Anne Moss, and Tim McGraw.

Prior to ConvertKit, Nathan made over $150,000 from self-published books in less than one year. His book Authority is still often referenced within the creator community.

In this episode, we talk about Nathan’s wild year of selling ebooks, trends he’s seeing among creators today, a crucial business model decision every creator should make, and why his relentlessness helped make his decision to double down on ConvertKit look very smart in retrospect.

Learn more about Nathan Barry

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Full transcript and show notes

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→ #151: Nathan Barry of Convertkit