Creator Science #95: Josh Hall – from freelance web design to professional creator earning $300K/year
Mar 22, 2022
In this discussion, Josh Hall, a successful YouTuber and web design coach, shares his journey from a laid-off cabinet maker to a thriving creator earning $300K a year. He dives into his experiences transitioning from graphic design to web design and emphasizes the importance of evolving pricing strategies and understanding market value. Josh reveals how discovering the Divi theme transformed his workflow and ignited his passion for teaching. He also highlights the critical role of networking in moving from freelance work to creating impactful online courses.
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From Cabinet Maker to Designer
- Josh Hall's web design career began unexpectedly after being laid off from cabinet making.
- He started learning Photoshop, designed for his band, and then began charging for his design work.
Don't Confuse Clients
- Avoid combining unrelated services on your business card, as this can confuse potential clients.
- Focus on specializing in a core offering to establish a clear brand identity and attract the right clients.
Underpricing Woes
- Josh initially struggled with underpricing his work, charging only $150 for a large brochure project.
- A client's reaction helped him realize he could charge significantly more, demonstrating the importance of understanding client budgets.