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The podcast episode explores the significance of having a unique message as a creator and the importance of building relationships. The speaker emphasizes that a unique message attracts and engages an audience, while fostering relationships helps to establish trust and affinity. The episode highlights the impact of having a strong message and how it can lead to success as a creator.
The episode introduces the MOAT method as a framework for building a creative platform. The MOAT method consists of four components: message, online presence, authority, and trust. The speaker explains that defining a unique message and establishing an online presence are crucial steps. Additionally, the episode emphasizes the significance of building authority through unique frameworks and gaining trust through relationships.
The podcast touches on the speaker's experience of living on a low salary and the impact it had on his money mindset. It is revealed that the speaker learned to live frugally and prioritize expenses, leading to a different perspective on financial decisions. The episode also discusses the importance of negotiating and understanding one's value when it comes to salary negotiations.
The episode delves into the speaker's journey from a low-income job to becoming a successful creator. It explores how changing perspectives and embracing bigger possibilities can lead to greater success. The speaker emphasizes the importance of shifting mindset, belief in one's value, and expanding horizons in order to achieve success as a creator.
Setting design constraints can change the stakes and goals, pushing individuals to think creatively and find solutions to challenges. For example, determining how to earn an extra $13,000 led to exploring options such as increasing community membership or creating an affiliate package for referrals.
Developing strong communication skills, such as cadence, tone, and delivery, can be learned through practice and self-reflection. Listening to recordings of oneself and analyzing delivery style helps identify areas for improvement. By intentionally increasing energy and speaking clearly, one can engage listeners and make a better impact.
To continue to celebrate our 100th episode this week, I’m airing a second interview with yours truly this week.
This interview came from the Danny Miranda Podcast, where I appeared as a guest just last week. I thought Danny did an excellent job of interviewing and asking questions that I’m not often asked. Since this episode covers a lot of new ground, especially in comparison to my interview earlier this week, I asked Danny if I could share it on my feed as well. And he was kind enough to oblige.
In this interview, I talk about how to create unique messaging, my brand new framework for creators which I call the MOAT method, what it was like to work with Pat Flynn, how his voice has actually changed over the years, and much more.
Watch this interview on YouTube
(0:00) Intro
(0:25) How Jay helped his dad plant trees
(4:30) Why Jay's 1 year of journalism was his most impactful
(6:43) Inverted pyramid (style of writing)
(10:55) Turning blog posts into books
(14:05) "Lifestyle of an author"
(17:13) Timeless principles of creators (The MOAT Method)
(22:43) Messaging as a creator
(24:47) Working with Pat Flynn
(30:02) The highs and lows of being a creator
(35:12) Living on $24,000/year
(38:00) How does it feel to look back on it?
(39:50) Winning a negotiation
(41:50) Origin of money story problem
(43:20) How to get over the money story?
(44:22) Jay's podcast changing his money story
(46:54) Jay's silky smooth voice
(51:20) Day-to-day energy levels
(52:34) Work like a lion
(54:23) Repurposing ideas
(58:40) Cold emailing (The Rule of One Scroll)
(1:03:13) Growth for podcasters and creators
(1:11:24) Connecting with Jay
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