Creator Science

#102: Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course

May 10, 2022

Tiago Forte, the creator of Building a Second Brain and author, shares his journey in organizing digital information to boost productivity. He reveals how the concept evolved from a public rant into a popular course, attracting thousands. Tiago discusses the significance of structuring data for creativity and productivity while introducing his innovative 'para' method for task management. He reflects on the challenges of growing his audience, launching a YouTube channel, and writing his book, emphasizing the importance of community and intentionality in building a creator business.

59:00

Creator website

Episode guests

Tiago Forte

Highlights

AI Chapters

Episode notes

The Community Is The Most Valuable Part Of A C B C

01:25

Intro

2min

Mastering Information Overload: Building a Second Brain

2min

The Growth of Building a Second Brain: From Course to Book

3min

Organizing Life through Projects

10min

Navigating the Shift from Niche Focus to Broad Appeal in Creative Courses

2min

Evolving Communication and Learning Strategies

18min

Embarking on the Book Journey

9min

Embracing the Challenge of YouTube Production

3min

Building a Creator Business with Intentionality

4min

Tiago Forte is the creator of Building a Second Brain. Tiago has spent more than 10 years researching and personally experimenting with a new way of organizing our digital lives and improving our productivity as creative professionals.

The Building a Second Brain system is the result of thousands of hours spent teaching, speaking, coaching, and writing about Personal Knowledge Management.

In this episode, we talk about Tiago’s interest in digital organization, how he came up with the name Building A Second Brain, the course and his email newsletter’s growth over time, and how listening to signals from the market guided him to write the book and start a YouTube channel.

Follow Tiago Forte on Twitter

Follow Tiago Forte on YouTube

Learn more about Building a Second Brain

Pre-order Building a Second Brain (book)

Join the Creative Companion Club

Subscribe to Creative Companion

Follow Jay on Twitter

Full transcript and show notes

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