Creator Science #102: Tiago Forte – How Building a Second Brain went from public rant to thriving cohort-based course
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May 10, 2022 
Tiago Forte, the creator of Building a Second Brain and author, shares his journey in organizing digital information to boost productivity. He reveals how the concept evolved from a public rant into a popular course, attracting thousands. Tiago discusses the significance of structuring data for creativity and productivity while introducing his innovative 'para' method for task management. He reflects on the challenges of growing his audience, launching a YouTube channel, and writing his book, emphasizing the importance of community and intentionality in building a creator business.
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Listen to Signals
- Listen to your environment and identify recurring messages or patterns.
- These signals point to something needing recognition and can guide you in unexpected directions.
Accidental Beginning
- Tiago Forte's first online writing was a rant on Medium criticizing an Evernote organization article.
- This rant unexpectedly gained popularity, leading to requests for his own organizational method.
Evernote Boost
- Tiago's Evernote workflow article gained significant traction after Evernote republished it.
- Encouraged by positive comments, he recognized potential, leading to his first live course.
