Search with Candour - SEO podcast

Ray Saddiq joins Jack on the podcast this week to discuss aligning your organic search and organic social channels to make the best content. Ray & Jack discuss topics such as: Why is channel alignment important in modern marketing strategies? How have search behaviours changed? How important is it to adapt the language and style of content for different channels? How should teams communicate to ensure effective multi-channel marketing? Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠ ⁠⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Follow Ray: LinkedIn: https://www.linkedin.com/in/ray-saddiq/ X: https://twitter.com/raysaddiq1 Website: https://thesocialdiary.io/

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation. Listen to this podcast if you want to know: What is owned asset optimisation? What are owned assets? Are there different types of owned assets? How do you optimise them? What is reception marketing? How do these strategies differ from “SEO” and “traditional digital marketing”? What's the difference between the PESO vs MACH-6 models? Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠ ⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠ Follow Jonas: LinkedIn: https://www.linkedin.com/in/jonas-sickler/  X/Twitter: https://twitter.com/JonasSickler  Website: https://terakeet.com/ Learn about owned asset optimisation: https://terakeet.com/blog/owned-asset-optimization/

AI expert Mark Williams-Cook reunites with Jack to discuss Google's AI Overviews release. They explore user feedback on Twitter, mixed reactions in the UK, frustrations with AI insights, and the challenges of AI-generated content. They also share tips on using web filters to eliminate unwanted AI-driven search results.

Sponsor: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search. What are cognitive biases? Social identity theory What is confirmation bias? Can misinformation online make a big impact? Google’s role in the spread of misinformation Contradicting search results depending on the search term Is this also true in other languages? What can we do to combat misinformation and confirmation bias? Follow Sarah: Twitter: https://twitter.com/sarah_presch  LinkedIn: https://www.linkedin.com/in/sarah-pokorna/  Website: https://www.sarahpresch.com/ Links/resources: Sarah's article: https://www.dragonmetrics.com/confirmation-bias/ An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/ Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including: Communicating to different stakeholders How is it different from reporting for small businesses? What are the most common Enterprise SEO metrics? Tools to track and report on Enterprise SEO What skills are needed in enterprise SEO reporting? Follow Munene: Twitter: https://twitter.com/MuneneKL  LinkedIn: https://www.linkedin.com/in/munene-mumbi/ Search Africon: https://searchafricon.com/

Dana DiTomaso, a digital marketing and analytics expert, discusses key events and attribution in GA4. She explains the shift from conversions to key events, challenges of user attribution, and the importance of accurate reporting. The conversation delves into tracking challenges, creating effective reports for clients, and proving value in digital marketing. Follow Dana for insightful resources and courses on Google Analytics.

Sponsors: ⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠ ⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠ Show notes: Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024. Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO). Time stamps: 00:00:00 - Intro 00:00:57 - Sponsor: Wix Studio 00:02:38 - Sponsor: AlsoAsked 00:04:24 - Microsoft Start releases its AI policy 00:16:39 - Brave Search launches Answer With AI 00:33:34 - Site reputation abuse 00:44:21 - Outro Resources: Microsoft Start's AI policy: https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/ Brave Search's Answer With AI https://brave.com/blog/answer-with-ai/ Google documentation on site reputation abuse: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals Google will use both manual actions and algorithmic updates to tackle site reputation abuse: https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html Forbes blocks its coupon directory: https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html

Sponsors: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises. This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news. Show notes: Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including: Why do businesses migrate? What types of site migrations are there? When’s the best time to migrate? When should the SEO team be involved in the migration process? The common pitfalls of site migrations Some opportunities and benefits of migrating Follow Andy: Website: https://andyfrobisher.com/ LinkedIn: https://www.linkedin.com/in/andy-frobisher/ Twitter: https://twitter.com/andy_frobisher Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠⁠ Show notes: Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include: Common misconceptions about Baidu Baidu ranking factors (study by Jademond) How heavily is Baidu used in China? The similarities between Google and Baidu Why are spam penalties harsher on Baidu Time stamps: 00:00:21 - Intro 00:01:44 - Sponsor: AlsoAsked 00:03:29 - Sponsor: Optmyzr 00:05:50 - Interview with Adam Di Frisco 00:56:40 - Outro

Sponsors: This episode is sponsored by Optmyzr, ⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠ This episode is also sponsored by AlsoAsked. ⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠ Show notes: Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable: The resources required for data centres How easy it is to use green web hosting Reducing image sizes Reducing crawl budgets Should we have a universal crawler? Putting pressure on CMSs to use renewable energy sources Resources: Matt's climate change +SEO survey for Search Engine Land: ⁠https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209⁠ The Green Web Foundation: https://www.thegreenwebfoundation.org/ https://www.websitecarbon.com/ https://lowwwcarbon.com/  Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9