Search with Candour - SEO podcast
Halloween SEO tips and Google Trends - Myriam Jessier & Stéphanie Walter
Oct 28, 2024
Join Myriam Jessier, a digital PR expert, and Stéphanie Walter, a UX specialist, as they dish out Halloween-themed SEO tricks and marketing treats. They dive into e-commerce strategies tailored for the spooky season, discuss the evolution of Halloween marketing, and share insights on the impact of cognitive biases in consumer behavior. Their banter includes hilarious takes on corporate communication faux pas, plus tips for creating engaging content that resonates with audiences. Get ready for a fun blend of fright and insight!
01:12:37
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Quick takeaways
- Halloween has transformed into a key marketing opportunity, rivaling Black Friday, with nearly $10 billion spent in the U.S. this year.
- To enhance user experience during Halloween promotions, brands should prioritize engaging designs while avoiding traditional colors that impair readability.
Deep dives
Halloween Marketing Trends
Halloween has increasingly become a significant marketing opportunity, rivaling Black Friday in terms of consumer spending. This year's statistics indicate that Americans spent nearly $10 billion on Halloween-related items, showcasing its evolution into a major seasonal event. Many brands are seizing the chance to introduce Halloween-themed products earlier in the year to capture consumer interest before the rush begins, encouraging early purchases. Companies are expected to promote their products more aggressively, leveraging marketing strategies that resonate with the holiday spirit.
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