Join Myriam Jessier, a digital PR expert, and Stéphanie Walter, a UX specialist, as they dish out Halloween-themed SEO tricks and marketing treats. They dive into e-commerce strategies tailored for the spooky season, discuss the evolution of Halloween marketing, and share insights on the impact of cognitive biases in consumer behavior. Their banter includes hilarious takes on corporate communication faux pas, plus tips for creating engaging content that resonates with audiences. Get ready for a fun blend of fright and insight!

Olga Zarr, an SEO expert and creator of the SEOSLY Pro community, and Myriam Jessier, a specialist in SEO and community engagement, delve into the relaunch of Olga's SEO Audit Mastery course. They emphasize the importance of community feedback and tailored SEO education. Myriam shares her work with the Neuro Spicy Agency, which focuses on cognitive accessibility in marketing. Their engaging discussion highlights the need for inclusive practices and the unique challenges faced by neurodivergent shoppers in the online landscape.