26min chapter

Search with Candour - SEO podcast cover image

Halloween SEO tips and Google Trends - Myriam Jessier & Stéphanie Walter

Search with Candour - SEO podcast

CHAPTER

Harvesting Halloween: Marketing Insights and Trends

This chapter delves into the evolving landscape of Halloween spending and marketing strategies, highlighting significant increases in consumer expenditures over time. It discusses the importance of SEO, early promotions, and creative engagement tactics for businesses to capitalize on the Halloween season, while also examining the rise of niche costumes and culinary creativity. The conversation emphasizes leveraging nostalgia and personalization in marketing to strengthen connections with consumers throughout the year.

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