Halloween SEO tips and Google Trends - Myriam Jessier & Stéphanie Walter
Search with Candour - SEO podcast
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Harvesting Halloween: Marketing Insights and Trends
This chapter delves into the evolving landscape of Halloween spending and marketing strategies, highlighting significant increases in consumer expenditures over time. It discusses the importance of SEO, early promotions, and creative engagement tactics for businesses to capitalize on the Halloween season, while also examining the rise of niche costumes and culinary creativity. The conversation emphasizes leveraging nostalgia and personalization in marketing to strengthen connections with consumers throughout the year.
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