Search with Candour - SEO podcast

Critical Thinking Skills for SEO with Noah Learner

Nov 11, 2024

Noah Lerner, an SEO veteran with over 20 years of experience and Director of Innovation at Sterling Sky, joins to delve into critical thinking in SEO. He emphasizes the importance of structured, evidence-based decision-making while navigating the GA4 transition. Noah shares real-life insights on data-driven strategies and aligning SEO metrics with business goals. The conversation also highlights the role of automation and AI in enhancing efficiency, alongside the vital need for community support in the ever-evolving SEO landscape.

01:18:22

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Episode guests

Noah Lerner

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Critical thinking in SEO emphasizes a structured approach to decision-making, relying on current evidence rather than past experiences.

Defining the problem accurately is crucial in problem-solving, as it streamlines efforts and aligns team direction for effective resolutions.

Building a supportive professional community enhances critical thinking skills and provides invaluable networking opportunities during challenging times.

Deep dives

Structured Decision-Making

Critical thinking involves a structured and process-oriented approach to decision-making. It emphasizes making choices based on current evidence instead of relying on past experiences. Understanding the problem at its core helps reduce biases, allowing for logical and reasoned decisions. A focus on first principles thinking is vital, as it establishes a foundational truth upon which effective solutions can be built.

Intro

2min

Mastering SEO and PPC with Automation

6min

Exploring Critical Thinking Skills in SEO Decision-Making

4min

Navigating the GA4 Transition

24min

Harnessing Customer Insights for Better Business Decisions

15min

Optimizing Task Prioritization in Technical SEO

3min

Embracing Automation and Critical Thinking in SEO

25min

Jack Chambers-Ward is joined by SEO veteran Noah Lerner for an in-depth discussion on the importance of critical thinking in SEO. Noah and Jack champion the structured, evidence-based approach to decision-making as well as discussing the challenges and pitfalls of problem-solving, and the essential skills needed to excel in SEO. Noah also brings real examples from over 20 years of experience, such as the transition from UA to GA4 at Sterling Sky, building data pipelines and even how to communicate important data to clients.

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