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Harnessing Customer Insights for Better Business Decisions
This chapter focuses on the critical role of customer feedback in shaping business strategies, particularly in UX and website navigation. It highlights the integration of qualitative insights with quantitative data to enhance decision-making and emphasizes the importance of effective communication in aligning SEO performance with business goals. The discussions also cover the need for precise measurement in SEO and the significance of tracking phone calls for local businesses to improve engagement.