Search with Candour - SEO podcast

Storytelling will improve your marketing with Will Slater

15 snips
Dec 9, 2024
Guest
Will Slater
In this engaging discussion, Will Slater, a Creative Content Specialist at 43 Clicks North, shares insights on the power of storytelling in marketing. He emphasizes that even flawed ideas can lead to great concepts and highlights the importance of curiosity in creating emotional connections. Will explores how storytelling techniques from various mediums, such as music and comics, can enrich content. Listeners will gain valuable tips on structuring messages, engaging diverse audiences, and the art of concise copywriting to elevate their marketing strategies.
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ADVICE

Use Storytelling to Connect Emotionally

  • Build emotional connections through storytelling to engage customers deeply.
  • Emotional involvement often persuades more than just facts and data alone.
INSIGHT

Flaws Build Trust and Relate

  • Flaws in characters or products make them more relatable and trustworthy.
  • Honesty about imperfections humanizes brands and strengthens engagement.
ADVICE

Allow Bad Ideas to Fuel Creativity

  • Give your brain permission to generate bad ideas to facilitate creativity.
  • Produce many ideas quickly, then refine to find valuable ones.
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