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Storytelling will improve your marketing with Will Slater
Dec 9, 2024
In this engaging discussion, Will Slater, a Creative Content Specialist at 43 Clicks North, shares insights on the power of storytelling in marketing. He emphasizes that even flawed ideas can lead to great concepts and highlights the importance of curiosity in creating emotional connections. Will explores how storytelling techniques from various mediums, such as music and comics, can enrich content. Listeners will gain valuable tips on structuring messages, engaging diverse audiences, and the art of concise copywriting to elevate their marketing strategies.
01:21:49
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Quick takeaways
- Embracing bad ideas fosters creativity, allowing marketers to generate a wealth of concepts and refine them to discover valuable insights.
- Integrating storytelling in marketing creates emotional connections, engaging audiences by crafting narratives that resonate with their personal experiences.
Deep dives
Embracing Bad Ideas for Creativity
Allowing yourself to have bad ideas is essential for fostering creativity. When you give your brain permission to brainstorm freely, you're more likely to produce a large number of ideas, among which some may hold genuine value. This process emphasizes that in order to generate good ideas, one must acknowledge that not every idea will be perfect or beneficial. By embracing the flawed, it lays the groundwork needed to sift through and refine until you unveil the gems worth pursuing.
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