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19min chapter
Storytelling will improve your marketing with Will Slater
Search with Candour - SEO podcast
Crafting Stories for Diverse Audiences
This chapter emphasizes the importance of understanding one's audience in marketing and storytelling, using the example of a versatile jumper marketed for various activities. It highlights the evolution of comic storytelling techniques, the significance of layout in marketing content, and the role of narrative structure in engaging consumers. Additionally, the discussion addresses the effectiveness of concise writing and the challenges of crafting impactful messages within constraints.
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