Join Jack Chambers-Ward as he discusses storytelling, copywriting, and content strategy with Will Slater, the creative content specialist at 43 Clicks North.
Will uses his experience as a writer and photographer to explain how even bad ideas lead to great ones, the importance of curiosity, and the intricacies of creating content that resonates emotionally with your audience.
Jack & Will explore how storytelling principles from novels, comics, and even music can enhance your marketing efforts. Plus, learn valuable tips for structuring your content, engaging specific audiences, and mastering the art of concise and impactful writing. This episode is packed with insights to help you create better content in 2024 and beyond.
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Chapters
00:00 Intro trailer
00:57 Introduction to Search with Candour
02:01 Sponsorship Acknowledgements
06:34 Welcome Will Slater
08:40 The Power of Storytelling in Copywriting
09:50 Creating Emotional Connections
11:25 The Role of Flaws in Storytelling
14:51 The Art of Concise Copywriting
17:42 The Process of Generating Ideas
22:53 Understanding Your Audience
32:11 The Influence of Music on Storytelling
40:33 The Power of Brand Recognition
40:58 Engaging the Senses in Writing
41:32 Show, Don't Tell: Writing Techniques
44:40 The Art of Comic Book Storytelling
48:44 Structuring Content for Impact
57:27 The Hero's Journey in Modern Writing
01:00:46 Concise Storytelling: Less is More
01:04:29 Understanding Your Audience
01:13:12 The Importance of Curiosity in Marketing
01:18:49 Conclusion and Final Thoughts
