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Search with Candour - SEO podcast
Unlocking Web Data Insights with Marco Giordano
Nov 18, 2024
Marco Giordano, a freelance web data analyst and author, shares his expertise on optimizing web data for SEO success. He discusses the significance of combining technical SEO knowledge with business insights and the integration of crawl data and log files. Marco delves into common pitfalls in web data management, emphasizing the need for clear communication and structured workflows. Additionally, he highlights the evolving landscape of SEO, advocating for a skills mix that includes UX and analytics to enhance data-driven strategies.
01:12:08
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Quick takeaways
- A broad perspective in web data analysis, incorporating multiple metrics beyond clicks, fosters better strategic decision-making and client communication.
- Simplifying complex web data through straightforward metrics and visuals is essential for effective communication and stakeholder understanding.
Deep dives
The Importance of Comprehensive Metrics
Focusing solely on clicks can lead to overlooking the value of various channels, crucial for web performance. A narrow view centered around Google traffic can result in poor decision-making, such as discarding pages that generate revenue despite low visibility. Instead, a broader perspective that includes multiple metrics helps ensure better strategic direction and effective communication with clients. Utilizing diverse data sources enriches analytics and reflects a more complete picture of a website’s performance.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode