Unlocking Web Data Insights with Marco Giordano
Search with Candour
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The Evolution of SEO Practices
This chapter delves into the transformation of SEO methods, shifting focus from high search volume keywords to prioritizing search intent and user relevance. It highlights the intricacies of integrating crawl data and log files into SEO strategies while advocating for a broader skill set for practitioners that includes UX, CRO, and analytics. Additionally, it contrasts the evolving structures of SEO roles with more traditional professions, emphasizing the need for clarity in job titles and responsibilities.
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Transcript
