Marco Giordano, a freelance web data analyst and author, shares his expertise on optimizing web data for SEO success. He discusses the significance of combining technical SEO knowledge with business insights and the integration of crawl data and log files. Marco delves into common pitfalls in web data management, emphasizing the need for clear communication and structured workflows. Additionally, he highlights the evolving landscape of SEO, advocating for a skills mix that includes UX and analytics to enhance data-driven strategies.