Jack Chambers Ward sits down with web data analyst Marco Giordano to discuss how to get the most out of your web data.
Together, they delve into the intricacies of web analytics, covering topics such as incorporating crawl data, understanding GA4, leveraging BigQuery, and effectively communicating data insights to clients.
Jack and Marco also discuss the importance of combining technical SEO expertise with business acumen and provide valuable tips for anyone looking to maximise the impact of their web data.
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Chapters
00:00 Highlight reel
00:36 Welcome to Search with Candour
00:56 Introducing Marco Giordano
01:55 Sponsors
04:49 Marco Giordano's Insights on Web Data
06:12 Common Mistakes in Web Data Management
10:22 Balancing Hard and Soft Skills in SEO
19:00 Importance of Storing and Analysing Web Data
29:46 Combining Data Sources for Better Insights
37:17 Global Marketing Differences
39:26 The Role of Crawl Data and Log Files
42:05 Integrating Technical and Content Strategies
49:16 The Importance of Hybrid Skills in SEO
52:49 Evolving Job Titles and Industry Roles
54:27 Combining SEO with Other Channels
01:03:15 The Future of SEO and Analytics
01:09:17 Conclusion and Future Episodes
