In this bonus episode Search With Candour, Jack is joined by Steve Paine, the English-language marketing manager at SISTRIX to discuss breaking news on site reputation abuse and recent data insights.

Steve & Jack explore the November core update from Google and its impact on website rankings with examples of affected websites such as Reddit, Forbes, The Guardian and more.

Steve and Jack also explore manual versus algorithmic enforcement of Google's policies and share their findings on recent shifts in SERPs and site visibility.

Follow Steve Paine: https://www.linkedin.com/in/stevechippy/

Follow SISTRIX: https://www.sistrix.com/blog/google-core-update-november-2024/

Follow Lily Ray: https://www.linkedin.com/in/lily-ray-44755615/

Follow Glenn Gabe: https://www.linkedin.com/in/glenngabe/

Follow Barry Schwartz: https://www.seroundtable.com/

Chapters

• 00:00 Introduction and Welcome
• 00:44 Site Reputation Abuse
• 01:42 November Core Update Insights
• 04:01 Impact on Major Websites
• 08:32 Manual Actions and Algorithmic Changes
• 11:47 Future of Content Creation
• 13:34 Conclusion and Sign Off