Unlocking AI Overviews with Tomek Rudzki

Dec 2, 2024

Tomek Rudzki, a Technical SEO researcher and co-founder of ZipTie.dev, dives into the burgeoning world of AI overviews and their impact on SEO. He discusses the differences between traditional search results and AI overviews, stressing the importance of source quality, especially in sensitive areas like health. Rudzki shares strategies for optimizing content for these AI-driven outputs and examines Google's approach to user-generated content. The conversation sheds light on the evolving landscape of search and the challenges it poses for content creators.

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INSIGHT

AI Overviews: A Shift in Search

AI overviews are a significant shift in search, changing how we optimize.
They're driven by natural language queries and conversational search.

INSIGHT

Google's Response to ChatGPT

Google's rapid adoption of AI overviews may be a response to ChatGPT's popularity.
This shift positions Google as a major player in the AI search engine field.

ANECDOTE

Accuracy Concerns with Other SEO Tools

Tomek Rudzki expresses concern over other SEO tools' AI overview data accuracy.
He emphasizes the importance of real user experience data for accurate tracking.

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In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO. Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews. Jack and Tomek also discuss Google’s approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries. Tomek also shares strategies for optimising content for AI overviews. 00:00 Trailer 00:55 Introduction 02:25 Sponsors 06:49 Welcome Tomek Rudzki 08:18 The Evolution of Ziptie.dev 10:15 The Rise of AI Overviews 16:36 Tracking AI Overviews 25:41 Comparing AI Overviews and Featured Snippets 33:55 Addressing Low-Quality Search Results 34:28 Trust and Authority in Online Content 36:23 Google's Approach to User-Generated Content 37:02 Manipulation and Spam in Search Results 38:56 Google's AI and Ranking Systems 43:16 Challenges with AI Overviews 58:48 Optimising for AI Overviews 01:07:13 Conclusion Resources 1. https://dashboard.ziptie.dev/aio-monitor 2. https://ziptie.dev/blog/how-ai-overviews-will-affect-ymyl-queries/ 3. https://thecollegeinvestor.com/47758/google-ai-misleads-in-43-of-finance-related-searches/ 4. https://ziptie.dev/blog/ziptie-vs-semrush-17x-more-ai-overviews/ Sponsors: 1. Experience the evolution of SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour 2. Try Optmyzr - Made by PPC people, for PPC people https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=candour Links to follow Tomek: 1. LinkedIn: https://www.linkedin.com/in/tomekrudzki/ 2. Ziptie: https://ziptie.dev/ 3. Tomek’s website: https://tomekseo.com/ 4. Onely: https://www.onely.com/ 5. Google Search Console Mastery Course: https://gscmastery.com/