In this week's episode of Search with Candour, Jack Chambers-Ward is joined by Tomek Rudzki from ZipTie.dev to discuss AI overviews and their impact on SEO.
Tomek shares insights on how AI overviews have risen in recent months, how AI overviews incorporate sources as well as the differences between traditional search results and AI overviews.
Jack and Tomek also discuss Google’s approach to user-generated content and ensuring high-quality search outcomes, especially for YMYL queries.
Tomek also shares strategies for optimising content for AI overviews.
00:00 Trailer
00:55 Introduction
02:25 Sponsors
06:49 Welcome Tomek Rudzki
08:18 The Evolution of Ziptie.dev
10:15 The Rise of AI Overviews
16:36 Tracking AI Overviews
25:41 Comparing AI Overviews and Featured Snippets
33:55 Addressing Low-Quality Search Results
34:28 Trust and Authority in Online Content
36:23 Google's Approach to User-Generated Content
37:02 Manipulation and Spam in Search Results
38:56 Google's AI and Ranking Systems
43:16 Challenges with AI Overviews
58:48 Optimising for AI Overviews
01:07:13 Conclusion
Resources
1. https://dashboard.ziptie.dev/aio-monitor
2. https://ziptie.dev/blog/how-ai-overviews-will-affect-ymyl-queries/
3. https://thecollegeinvestor.com/47758/google-ai-misleads-in-43-of-finance-related-searches/
4. https://ziptie.dev/blog/ziptie-vs-semrush-17x-more-ai-overviews/
Sponsors:
1. Experience the evolution of SE Ranking: https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour
2. Try Optmyzr - Made by PPC people, for PPC people https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign=candour
Links to follow Tomek:
1. LinkedIn: https://www.linkedin.com/in/tomekrudzki/
2. Ziptie: https://ziptie.dev/
3. Tomek’s website: https://tomekseo.com/
4. Onely: https://www.onely.com/
5. Google Search Console Mastery Course: https://gscmastery.com/
