Search with Candour - SEO podcast
Improve your content by fixing your content hierarchy - Amanda King
Nov 25, 2024
Amanda King, Principal Consultant at Flock in Sydney, dives deep into content hierarchy and consolidation's crucial role in SEO. She shares insights on common mistakes to avoid and discusses the importance of aligning content structure with user experience. Amanda also addresses the evolving best practices amid technological changes, touching on how to maintain authenticity and manage content effectively. With a focus on conducting content audits and optimizing strategies, she emphasizes minimizing fragmentation to enhance visibility in search results.
01:05:29
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Quick takeaways
- Establishing a clear content hierarchy is essential for optimizing both user experience and search engine crawling, enhancing information accessibility.
- Content consolidation improves site performance by merging similar articles, leading to comprehensive resources that rank better and attract more traffic.
Deep dives
Importance of Content Hierarchy
Understanding content hierarchy is crucial for optimizing both user experience and search engine crawling. Proper hierarchy involves clearly structuring content with appropriate headings, such as using H1 for main titles and H2 for subsections, ensuring that the layout is intuitive for both users and search engines. The discussion emphasizes that aligning visual hierarchy with coded structure can greatly aid in clarity, making information more accessible. This strategic organization not only enhances readability but also facilitates Google’s ability to crawl and index pages effectively.
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