Join host Jack Chambers Ward and special guest Amanda King as they delve into the intricacies of content hierarchy and content consolidation in this insightful episode of Search With Candour. Amanda and Jack finally meet to discuss the importance of getting content structure right, common mistakes to avoid, and the nuances of SEO best practices in 2024 and beyond.

This episode is packed with expert advice, real-life examples, and tips for performing effective content audits. Sponsors

1. Experience the evolution of SE Ranking
2. Try Optmyzr - Made by PPC people, for PPC people

Follow Amanda:

• LinkedIn: https://www.linkedin.com/in/amandaecking/
• Website: https://floq.co/
• Engage: On Enterprise SEO: https://floq.co/resources/podcast/
• Amanda on The SEO Mindset Podcast: https://theseomindset.co.uk/episode/picking-battles-in-the-workplace-amanda-king
• Amanda's articles for SEL: https://searchengineland.com/author/amanda-king
• Profanity-based stationery and apparel: https://fourletterfancies.com

Chapters

00:00 Introduction 01:28 Sponsors 05:52 Amanda King's Background and SEO Experience 08:22 Content Hierarchy 11:32 SEO Strategies and Best Practices 17:46 Content Authenticity and User Experience 26:49 Content Consolidation 35:34 The Importance of Content Consumption 35:54 Balancing Content Creation and Consolidation 36:23 Fragmentation in Media Spaces 37:07 Google's Role in Content Structuring 38:02 Evolving Best Practices in Content Creation 39:37 Building Knowledge Hubs and Linking Strategies 40:18 The Necessity of Content Audits 40:53 Challenges in Content Consolidation 41:38 The Impact of AI on Content Management 45:15 Client Communication and Content Strategy 46:32 International Content Management 48:45 Annual Reviews and Technical Audits 50:26 Addressing Cannibalisation Issues 56:00 The Future of Content Structures 59:04 Business and Market-Led Content 01:02:48 Conclusion