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31min chapter
Improve your content by fixing your content hierarchy - Amanda King
Search with Candour - SEO podcast
Navigating E-Commerce Content Strategy
This chapter explores the intricacies of managing e-commerce websites, particularly critiquing Shopify's flat structure that hampers product organization. It emphasizes the vital role of a well-structured content strategy that enhances SEO and user experience through thoughtful content hierarchy and placement. The discussion highlights the need for authenticity in content creation and the evolving expectations of users in a saturated online environment.
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