Search with Candour

Jack Chambers Ward reviews the most engaging episodes of the year, celebrating a 32% increase in listeners. He dives into memorable insights on SEO from guests recorded in a lively garden. The discussion covers the evolving role of AI in SEO and emphasizes the power of small tweaks in content like YouTube titles to boost engagement. Notable mentions highlight the impact of critical thinking and successful branding strategies that enrich the digital content landscape.

In this engaging discussion, Will Slater, a Creative Content Specialist at 43 Clicks North, shares insights on the power of storytelling in marketing. He emphasizes that even flawed ideas can lead to great concepts and highlights the importance of curiosity in creating emotional connections. Will explores how storytelling techniques from various mediums, such as music and comics, can enrich content. Listeners will gain valuable tips on structuring messages, engaging diverse audiences, and the art of concise copywriting to elevate their marketing strategies.

Tomek Rudzki, a Technical SEO researcher and co-founder of ZipTie.dev, dives into the burgeoning world of AI overviews and their impact on SEO. He discusses the differences between traditional search results and AI overviews, stressing the importance of source quality, especially in sensitive areas like health. Rudzki shares strategies for optimizing content for these AI-driven outputs and examines Google's approach to user-generated content. The conversation sheds light on the evolving landscape of search and the challenges it poses for content creators.

Amanda King, Principal Consultant at Flock in Sydney, dives deep into content hierarchy and consolidation's crucial role in SEO. She shares insights on common mistakes to avoid and discusses the importance of aligning content structure with user experience. Amanda also addresses the evolving best practices amid technological changes, touching on how to maintain authenticity and manage content effectively. With a focus on conducting content audits and optimizing strategies, she emphasizes minimizing fragmentation to enhance visibility in search results.

In this bonus episode Search With Candour, Jack is joined by Steve Paine, the English-language marketing manager at SISTRIX to discuss breaking news on site reputation abuse and recent data insights. Steve & Jack explore the November core update from Google and its impact on website rankings with examples of affected websites such as Reddit, Forbes, The Guardian and more. Steve and Jack also explore manual versus algorithmic enforcement of Google's policies and share their findings on recent shifts in SERPs and site visibility. Follow Steve Paine: https://www.linkedin.com/in/stevechippy/ Follow SISTRIX: https://www.sistrix.com/blog/google-core-update-november-2024/ Follow Lily Ray: https://www.linkedin.com/in/lily-ray-44755615/ Follow Glenn Gabe: https://www.linkedin.com/in/glenngabe/ Follow Barry Schwartz: https://www.seroundtable.com/ Chapters 00:00 Introduction and Welcome 00:44 Site Reputation Abuse 01:42 November Core Update Insights 04:01 Impact on Major Websites 08:32 Manual Actions and Algorithmic Changes 11:47 Future of Content Creation 13:34 Conclusion and Sign Off

Marco Giordano, a freelance web data analyst and author, shares his expertise on optimizing web data for SEO success. He discusses the significance of combining technical SEO knowledge with business insights and the integration of crawl data and log files. Marco delves into common pitfalls in web data management, emphasizing the need for clear communication and structured workflows. Additionally, he highlights the evolving landscape of SEO, advocating for a skills mix that includes UX and analytics to enhance data-driven strategies.

Noah Lerner, an SEO veteran with over 20 years of experience and Director of Innovation at Sterling Sky, joins to delve into critical thinking in SEO. He emphasizes the importance of structured, evidence-based decision-making while navigating the GA4 transition. Noah shares real-life insights on data-driven strategies and aligning SEO metrics with business goals. The conversation also highlights the role of automation and AI in enhancing efficiency, alongside the vital need for community support in the ever-evolving SEO landscape.

Dive into the exciting world of AI's role in shaping search results! The hosts discuss Google's new AI-organised search and the personalized shopping experience. They also tackle the chaos caused by Redditors manipulating online reviews, raising questions about trust in digital content. Plus, discover the pitfalls of AI-generated financial advice and its implications for accuracy. Will AI enhance or hinder our search experiences? Tune in for insights into these pressing topics!

Join Myriam Jessier, a digital PR expert, and Stéphanie Walter, a UX specialist, as they dish out Halloween-themed SEO tricks and marketing treats. They dive into e-commerce strategies tailored for the spooky season, discuss the evolution of Halloween marketing, and share insights on the impact of cognitive biases in consumer behavior. Their banter includes hilarious takes on corporate communication faux pas, plus tips for creating engaging content that resonates with audiences. Get ready for a fun blend of fright and insight!

Darren Shaw, Founder of Whitespark and a local SEO authority, shares insights into optimizing Google Business Profiles for enhanced visibility. He covers upcoming trends for 2025, the importance of custom services, and the strategic use of Google Posts. Shaw explains how menu item titles can impact search rankings and emphasizes maintaining engaged profiles through video content. He also discusses the shift from Twitter to Threads, noting the evolving landscape of community engagement online.