Search with Candour - SEO podcast
How to Start Your Own Marketing Agency | Search with Candour featuring Matt Kohli
Apr 21, 2025
Matt Kohli, founder of Fortitude Marketing, shares his inspiring journey from freelancer to agency owner. He discusses the trials of transitioning roles, the need for a trustworthy team, and the intricacies of client management. Kohli emphasizes the value of niching down while offering multi-channel services. He also highlights the importance of continuous learning in the fast-paced world of SEO and how tools like SparkToro can enhance audience insights. Throughout, he advocates for collaboration over competition within the marketing community.
01:03:29
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Quick takeaways
- Transitioning from freelancing to an agency requires tackling self-doubt while fostering a clear agency identity and direction.
- Establishing strong collaboration among team members enhances project efficiency and strengthens client relationships through integrated expertise.
Deep dives
Transitioning from Freelance to Agency
Transitioning from freelancing to starting an SEO agency involves significant reflection and decision-making. The journey often begins with self-doubt and questions regarding whether to formally establish an agency or to continue enjoying the flexibility of freelancing. It's essential to recognize the potential that lies in creating a comprehensive service offering by bringing in additional skills while leveraging an existing freelance network. By acknowledging imposter syndrome and understanding that readiness often evolves through experience, individuals can lay a strong foundation for their agency's direction and identity.
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