How to Start Your Own Marketing Agency | Search with Candour featuring Matt Kohli

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli.

In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing.

The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results.

Matt's recommendations

🛠️Tool Recommendation -  ⁨Sparktoro

📖Book Recommendation - Psycho-Cybernetics by Maxwell Maltz

Follow Matt Kohli

👉Fortitude Marketing

👉Follow Matt on LinkedIn

▶️Matt's previous episode

Chapters

00:00 Introduction

02:55 Introducing Matt Kohli and His Journey

04:34 Challenges and Strategies in Building an Agency

08:56 Importance of Collaboration and Client Communication

13:26 Managing Finances and Essential Tools for an Agency

16:12 The Value of Niching Down and Offering Multi-Channel Services

24:09 Balancing Strategic and Hands-On Work in an Agency

33:27 Reflecting on Experience and Continuous Learning

38:54 The Importance of Community and Networking

43:01 Challenges and Realities of Starting an Agency

45:26 Balancing Flexibility and Structure

56:21 Managing Expectations and Delivering Promises

58:05 Weekly Recommendations and Closing Thoughts