Matt Kohli

Founder of Fortitude Marketing, a marketing agency specializing in industrial clients. Returning guest on Search With Candour, sharing his journey from freelancing to agency ownership.

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Apr 21, 2025 • 1h 3min

How to Start Your Own Marketing Agency | Search with Candour featuring Matt Kohli

Matt Kohli, founder of Fortitude Marketing, shares his inspiring journey from freelancer to agency owner. He discusses the trials of transitioning roles, the need for a trustworthy team, and the intricacies of client management. Kohli emphasizes the value of niching down while offering multi-channel services. He also highlights the importance of continuous learning in the fast-paced world of SEO and how tools like SparkToro can enhance audience insights. Throughout, he advocates for collaboration over competition within the marketing community.

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