Search with Candour - SEO podcast
Branded search in 2025 | Mordy Oberstein
Mar 3, 2025
Mordy Oberstein, founder of Unify Brand Marketing and an SEO expert, dives into the future of branding and search. He highlights the importance of standing out in a crowded digital space and managing brand perception. The conversation touches on the balance of trust and skepticism in marketing, reflecting on the shifts caused by the pandemic. Humorously, they explore SEO challenges and brand identity in an AI-driven world, while also predicting how consumer behavior will evolve in the years to come.
01:11:30
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Podcast summary created with Snipd AI
Quick takeaways
- A strong brand identity is essential for standing out in a saturated digital landscape and building consumer trust amidst skepticism.
- Branded search can reveal public perception and visibility, necessitating the use of analytics tools to gauge brand recognition effectively.
Deep dives
The Importance of Branding in SEO
Branding has become increasingly crucial in the realm of SEO due to the overwhelming amount of online content and the resulting noise that can confuse and disengage audiences. In a cluttered digital landscape where anyone can create content, a strong brand helps clarify messages and build trust with consumers. This trust is essential as users approach brands with skepticism, often needing reassurance about their credibility. Therefore, businesses must prioritize developing a coherent brand identity to resonate more effectively with their audience amidst the competition.
