The Critical Role of Brand Identity in an AI-Driven World

In this week's episode of Search With Candour, Jack Chambers Ward & Mordy Oberstein from Unify Brand Marketing cover how brands can set themselves apart in an increasingly noisy digital landscape.

They discuss how brands can effectively manage their SERPs and audience perceptions. The episode explores the significance of brand mentions, scepticism in digital content, and why solid brand identity is crucial moving forward.

It’s quite a wide-ranging conversation that touches on everything from performance marketing to pro wrestling and baseball, rounding off with Mordy’s expert predictions on the future of branding and SEO.

Follow Mordy

👉Website - https://www.unifybrandmarketing.com/

LinkedIn

👉Mordy on LinkedIn - https://www.linkedin.com/in/mordyoberstein/

👉Unify Brand Marketing on LinkedIn - https://www.linkedin.com/company/unify-brand-marketing/

Bluesky

👉Mordy on Bluesky - https://bsky.app/profile/mordyoberstein.bsky.social

👉Unify Brand Marketing - https://bsky.app/profile/unifybranding.bsky.social

Podcasts

👉SERP’s Up - https://www.wix.com/seo/learn/podcast

👉It’s New - https://youtube.com/playlist?list=PLxGhOTUAj8SzDiusE8ThupSmCw9Hds8Mp&si=s9jA6dtjEC2I8mFL

Chapters

00:00 Introduction

02:59 Sponsor: AlsoAsked

04:24 Morty Oberstein's Return and Inside Jokes

06:55 Defining Branded Search and Its Challenges

15:59 The Complexity of Measuring Brand Search

27:28 Nike's B2C Strategy and the Impact of COVID

34:45 Balancing Trust and Skepticism in Branding

35:54 Addressing Skepticism in Marketing

38:01 The NFL and Brand Manipulation

45:07 Skepticism in the Digital Age

46:17 The Broken State of the Web and TV

56:41 The Importance of Brand Alignment

01:03:39 The Future of Brands in the Age of AI

01:08:55 Conclusion and Upcoming Episodes