Search with Candour - SEO podcast

BrightonSEO Recommendations & Google Warming - with Mark Williams-Cook

11 snips
Mar 31, 2025
Guest
Mark Williams-Cook
Mark Williams-Cook, an SEO expert, joins the conversation, sharing his excitement for BrightonSEO and previewing his talk. He and host Jack Chambers-Ward discuss standout sessions to attend and the intriguing concept of 'Google warming,' a playful nod to the volatility in Google's algorithms. They explore essential SEO strategies, including the significance of structured data markup and the evolution of search dynamics. The episode wraps with insights into adapting SEO approaches in a landscape transformed by AI and personalized search experiences.
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ANECDOTE

Diving Under Brighton Pier

  • Mark Williams-Cook will dive under Brighton Pier during BrightonSEO.
  • He's intrigued by a video showcasing unexpectedly clear water and abundant fish.
ADVICE

SEO: Focus on the 'Why'

  • Focus on the "why" behind SEO actions, not just the "how".
  • Understand the reasoning and approach to make skills transferable.
INSIGHT

BrightonSEO Talk Selection

  • BrightonSEO talk titles are listed without the schedule.
  • This helps in choosing topics without the immediate pressure of scheduling conflicts.
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