Search with Candour - SEO podcast
BrightonSEO Recommendations & Google Warming - with Mark Williams-Cook
Mar 31, 2025
Mark Williams-Cook, an SEO expert, joins the conversation, sharing his excitement for BrightonSEO and previewing his talk. He and host Jack Chambers-Ward discuss standout sessions to attend and the intriguing concept of 'Google warming,' a playful nod to the volatility in Google's algorithms. They explore essential SEO strategies, including the significance of structured data markup and the evolution of search dynamics. The episode wraps with insights into adapting SEO approaches in a landscape transformed by AI and personalized search experiences.
41:51
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Quick takeaways
- The preparation for BrightonSEO showcases a vibrant community eager for insightful presentations on diverse SEO strategies and best practices.
- Growing volatility in Google's algorithm updates, referred to as 'Google warming,' is complicating strategies for SEO professionals facing frequent changes.
Deep dives
Brighton SEO Excitement and Preparation
Preparation for the Brighton SEO conference is a significant focus, with the hosts excited about their presentations and the opportunity to connect with the community. One host reflects on working through his presentation, feeling a mix of anxiety and anticipation over its content and delivery. The event promises to gather many industry professionals, with discussions scheduled to cover a range of topics from SEO strategy to best practices in search. The hosts hope to capture memorable moments, especially with shared merchandise such as team hoodies to enhance the collective experience.
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