Mark Williams-Cook, an SEO expert celebrated for his insights at Search Norwich, dives into a captivating discussion on a recent Google exploit discovery. He and Jack Chambers-Ward explore the implications of this exploit for SEO practices and data management. They also introduce innovative frameworks for understanding SEO through video game analogies, revealing how search engine behavior parallels gaming principles. Tune in for a peek at the future of SEO, including how metrics and query classifications shape online visibility.