Mark Williams-Cook

Mark Williams-Cook, Director at Candour and founder of AlsoAsked, dives into the seismic shifts AI is causing in search dynamics. He labels AI a 'leaky bucket,' highlighting how misinformation and spam are rampant. Discover how expired domains manipulate language models and what the collapse of the link graph means for trust in search. Mark shares strategies for improving AI visibility and discusses the risks of brand impersonation. He also predicts that authentic human content will see a resurgence as users seek credibility.

Mark Williams-Cook, an SEO expert, joins the conversation, sharing his excitement for BrightonSEO and previewing his talk. He and host Jack Chambers-Ward discuss standout sessions to attend and the intriguing concept of 'Google warming,' a playful nod to the volatility in Google's algorithms. They explore essential SEO strategies, including the significance of structured data markup and the evolution of search dynamics. The episode wraps with insights into adapting SEO approaches in a landscape transformed by AI and personalized search experiences.

Mark Williams-Cook, an SEO expert celebrated for his insights at Search Norwich, dives into a captivating discussion on a recent Google exploit discovery. He and Jack Chambers-Ward explore the implications of this exploit for SEO practices and data management. They also introduce innovative frameworks for understanding SEO through video game analogies, revealing how search engine behavior parallels gaming principles. Tune in for a peek at the future of SEO, including how metrics and query classifications shape online visibility.